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Calling All Aspiring Einstein's and Edison's:
We are inviting kids from around
the country -- from kindergarteners to high schoolers -- to Reduce,
Recycle, and Redesign items from their recycling bin into the next big
thing and win a $10,000 cash prize provided by the Intel Foundation for
their innovative design.
Imagine transforming materials from
your recycle bin into the next big thing, and winning a $10,000 cash
prize for your innovative design. Design Squad, PBS' Peabody and
Emmy-award winning engineering and design competition show, and Intel
have joined forces with By Kids For Kids (BKFK) to give kids the
opportunity to do just that. Hosted by BKFK, a company dedicated to
inspiring young innovators to create and share their ideas, the
nationwide Trash to Treasure competition launched on www.bkfk.com
on April 1, 2008 (to coincide with the television series' season two
premiere on PBS) and has recently been extended through August 31, 2008
to give students across the country an incentive to be creative this
summer. The grand prize-winner will be announced on Monday, December 1,
2008 and will receive a $10,000 cash prize provided by the Intel
Foundation and a trip to the development lab at Continuum, an
international design and innovation consultancy, to build a prototype
of his or her Trash to Treasure design.
The Design Squad Trash
to Treasure contest challenges kids of all ages to take everyday
discarded or recycled material and re-engineer it into functional
products. The product can move things or people (Mobility), protect the
environment (Environmental), or be something kids can play with inside
or out (Play).
Some of the repurposed materials kids might use
for their innovative designs are fabric, paper, plastic, small
electronics, wheels, clamps, springs, batteries, hardware, wood, bike
parts, string, rubberbands, cardboard, kitchen gadgets, etc.
"We
are eager to see kids' ideas and everyday items transformed into
innovative and intriguing inventions. What a great way to inspire a
fresh approach to recycling, not to mention a new crop of engineers and
designers!" said Brenda Musilli, Worldwide Director of Intel Education
and President of the Intel Foundation.
Reminiscing about his own
childhood inventions, Design Squad host and twenty something inventor
Nate Ball adds, "What I created as a kid, from weekend home improvement
projects with my parents to Lego masterpieces on our living room floor,
shaped my interest in engineering and the design process. Invention is
infectious. With the Trash to Treasure contest, we are hoping to
inspire the next generation of innovators and engineers."
"We
are delighted to manage this competition on behalf of Design Squad and
Intel," commented Norman Goldstein, Founder and CEO of By Kids For Kids
Co. "In fact, our mission of making teens ideas a reality couldn't be
more aligned. We hope this contest inspires, motivates, and stimulates
the innovative spirit within all young people"
About Design Squad on PBS
Design
Squad is a reality competition show aimed at kids and people of all
ages who like reality or how-to television. Its goal is to get viewers
excited about engineering and the design process. Over the 13 episodes,
eight high school contestants tackle engineering challenges for real
world clients-from creating cardboard furniture projects for IKEA to
designing a gravity bike (no pedals or cranks!) for Extreme Game
Champion Tom Whalen. The new season of Design Squad premiered on PBS in
April 2008. In the final episode, the top two scorers battle for the
Grand Prize-a $10,000 college scholarship from the Intel Foundation.
The Design Squad web site goes "behind the scenes" with cast
interviews, photos, outtakes, and the inside scoop on each Design Squad
challenge. Online, visitors may watch full-length streams of Design
Squad episodes, share their thoughts, and learn more about the role of
engineers in society, via www.pbs.org/designsquad.
Design
Squad is produced by WGBH Boston. Major funding for Design Squad is
provided by the Corporation for Public Broadcasting and the Intel
Foundation. Additional funding is provided by the National Council of
Examiners for Engineering and Surveying, United Engineering Foundation
(ASCE, AIChE, IEEE, AIME), Noyce Foundation, Northrop Grumman, the
IEEE, and the Intel Corporation.
About the Intel Foundation
Intel
Foundation has been developing and funding educational and charitable
programs since 1989. Its mission is to advance science, technology,
engineering, and mathematics education to fuel tomorrow's innovators,
with a particular focus on inspiring women and under-represented
minorities to be full participants in these fields. The Foundation,
funded solely by donations from Intel Corporation, supports Intel
employee volunteerism and philanthropy as part of Intel's efforts to be
a good corporate citizen both locally and globally,
About By Kids For Kids Co.
By
Kids For Kids., a closely held corporation based in Stamford, Conn., is
the leading global marketing, branding and licensing company dedicated
to making kids' ideas a reality. Their mission is to inspire, motivate
and stimulate the innovative spirit within all kids. In addition to
providing free support and educational resources to the world's
children, BKFK provides entrepreneurial experiences for young inventors
and supports the entire ideation through commercialization process.
Learn more: www.bkfk.com
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